MTV PUSH

Home of future stars.

Since 2009, MTV has played a pivotal role in launching the careers of emerging artists through MTV Push. Every month, we spotlight the next rising star, granting them the opportunity to shine on the grandest stage.

MTV PUSH has provided a platform for some of the music industry's most prominent figures as they embarked on their journeys to stardom. These names later evolved into icons, established renowned brands, and even inspired devoted followings. To embrace and celebrate this rich legacy, we conducted a global image campaign across all our channels.

In addition to the image promo, we developed a comprehensive digital and on-air content ecosystem designed to amplify the visibility of each month's featured artist. This ecosystem encompassed social media posts, lyric videos, music video retrospectives, interviews, and live performances, all aimed at increasing the artist's exposure.

Rol: Senior Art Director

Creating captivating visuals for MTV, aiming to connect with a diverse global audience. My role focuses on crafting engaging experiences that resonate universally.