MTV Artist idents

A Thrilling Comeback to Nostalgia

The return of MTV's original idents marks an exciting comeback to the essence that made the network iconic during its golden era. 

We embraced the exciting challenge of resurrecting these timeless idents, those brief visual sequences that serve as the hallmark of the brand and craft a distinctive experience for viewers.

The Artists.

In this new chapter of MTV, the World Creative Studio decided to give artists from all over the world the opportunity to contribute their creativity and unique vision to these idents. They were invited to develop videos that embodied various concepts, providing a global platform for artistic expression and visual innovation. This not only revitalized the MTV screen but also established a space for diverse creative perspectives.

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